Terms of Use

1. About these Terms

These Terms of Use (the "Terms") govern your access to and use of the website located at lumaris‑studio.com and any subdomains, pages, and content made available through it (collectively, the "Website"). The Website is operated by OneCodeToRuleAll DOO, doing business as Lumaris Studio ("Lumaris," "we," "us," or "our").

By accessing or using the Website, you confirm that you have read, understood, and agreed to be bound by these Terms. If you do not agree to these Terms, you must not use the Website.

These Terms govern your use of the Website only. They do not govern the production services Lumaris provides to its paying clients. Paid engagements are governed by the separate Video Production Services Agreement executed between Lumaris and the client. In the event of any conflict between these Terms and a signed Video Production Services Agreement, the Video Production Services Agreement governs in respect of the subject matter of that agreement.

2. Who we are

The Website is operated by:

Lumaris Studio is the trading name and brand identity under which OneCodeToRuleAll DOO operates its video production studio. References to "Lumaris," "we," "us," or "our" in these Terms refer to OneCodeToRuleAll DOO.

3. Acceptance and modifications

Your use of the Website constitutes binding acceptance of these Terms as in effect at the time of access. We may modify these Terms at any time by posting a revised version on the Website. The "Effective date" at the top of these Terms reflects the date of the most recent revision. Your continued use of the Website after a revised version is posted constitutes your acceptance of the revised Terms. We recommend you review these Terms periodically.

If a modification materially reduces your rights or imposes new material obligations, we will use commercially reasonable efforts to notify users by prominent notice on the Website. You are responsible for ensuring you are aware of the current version of these Terms.

4. Description of the Website and services

The Website is an informational and lead-generation platform through which Lumaris:

• describes its video production services for developer tools, DevOps platforms, AI infrastructure, and B2B technology companies;
• displays portfolio work, case studies, and demonstration content;
• accepts inbound inquiries through forms (including the Free Video Audit form, the Video Performance Guide download form, and a discovery call booking interface);
• publishes educational content and resources.

The Website does not allow you to purchase services, transact, or execute a binding service contract directly. All Lumaris production engagements require a separate written Video Production Services Agreement signed by both parties. Information presented on the Website regarding services, methodology, deliverables, timelines, and pricing is provided for general informational purposes and is subject to change without notice. Such information does not constitute an offer capable of acceptance, a representation, a warranty, or a binding commitment by Lumaris.

5. Eligibility

The Website is intended for use by business representatives over the age of eighteen (18) years acting in a professional capacity. By using the Website, you represent and warrant that you meet this eligibility requirement and that you have the authority to bind the company or organization on whose behalf you are accessing the Website, if applicable.

The Website is not directed to children. We do not knowingly collect personal data from individuals under the age of 18. If you believe a minor has provided personal data through the Website, please contact us at marko@lumaris-studio.com and we will take prompt steps to delete it.

6. Permitted use

You may access and use the Website for the following purposes only:

• to learn about Lumaris and its services;
• to view portfolio and case study materials;
• to submit a Free Video Audit request, request a discovery call, or download a lead magnet for legitimate evaluation purposes;
• to engage with Lumaris in connection with a potential commercial engagement;
• to consume publicly available educational content.

Any other use of the Website is permitted only with our prior written consent.

7. Prohibited use

You agree that you will not, and will not authorize or assist any third party to:

• use the Website in any manner that violates applicable law, regulation, or any third party's rights;
• access the Website by any automated means, including but not limited to bots, scrapers, crawlers, or harvesters, except for compliant indexing by major public search engines acting in accordance with our robots.txt file;
• attempt to gain unauthorized access to the Website, its underlying infrastructure, accounts, computer systems, or networks connected to the Website;
• circumvent, disable, or interfere with security-related features of the Website;
• introduce viruses, malware, worms, trojans, or any other malicious code;
• impersonate any person or entity, or misrepresent your affiliation with any person or entity;
• submit false, misleading, or fraudulent information through any Website form;
• use the Website to harvest contact information for purposes of unsolicited commercial communication, sales prospecting, or marketing;
• reproduce, duplicate, copy, sell, resell, or exploit any portion of the Website, its content, or its design without our express written consent;
• use the Website or any of its content to compete with Lumaris or in any manner that is detrimental to Lumaris's commercial interests;
• frame, mirror, or otherwise replicate the Website in whole or in part.

We reserve the right, at our sole discretion, to investigate any suspected violation of this Section 7, to deny access to the Website, to remove or refuse to display any user submission, and to take any legal action we deem appropriate.

8. AI training, scraping, and automated access

You may not, and you may not permit any third party to, use the Website, its content, its source code, its visual design, its written materials, its embedded video, or any other materials made available through the Website to train, fine-tune, validate, develop, test, or otherwise improve any machine learning model, large language model, generative artificial intelligence system, automated content generation system, or related technology, whether for commercial or non-commercial purposes, without our prior express written consent.

This prohibition constitutes an express reservation of rights under Article 4(3) of Directive (EU) 2019/790 (the EU Directive on Copyright in the Digital Single Market) and analogous text and data mining opt-out provisions under any other applicable law. The robots.txt file and meta-tag directives published on the Website also reflect this reservation.

We may pursue all available legal and equitable remedies against any party that violates this Section 8.

9. Intellectual property

All content made available through the Website, including but not limited to text, graphics, logos, icons, images, video, audio, animations, software, source code, layout, design, look and feel, methodology descriptions, written explanations, case studies, portfolio work, and the "Lumaris Studio" brand identity (the "Website Content"), is owned by Lumaris, our licensors, or our content partners. The Website Content is protected by copyright, trademark, and other intellectual property laws of the Republic of Serbia, the European Union, and applicable international treaties.

Subject to your compliance with these Terms, Lumaris grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and view the Website Content for the purposes set out in Section 6 above. No other license, right, or interest is granted, whether expressly, by implication, by estoppel, or otherwise.

Portfolio and demonstration items displayed on the Website are original audiovisual works produced by Lumaris. Certain demonstration items may incorporate voiceover material drawn from publicly available video content of third-party companies, used under principles of nominative reference, commentary, and fair use. Where such material appears, it is identifiable to its original source and remains the property of that source. The editorial structure, motion design, animation, scenario, sound design, post-production, and all original creative elements built around such material are the original work of Lumaris and are owned by Lumaris in full.

The "Lumaris Studio" wordmark, the Lumaris frame logo, and all related visual identity assets are trademarks of OneCodeToRuleAll DOO. You may not use them without our prior written consent.

10. User-submitted content

When you submit information to Lumaris through any Website form, communication channel, or upload mechanism (including your name, business email address, company name, YouTube channel URL, focus area, free-form messages, or any other content), you represent and warrant that:

• the information is accurate and not misleading;
• you have the right to submit the information and to authorize Lumaris to use it for the purposes described in our Privacy Policy and in these Terms;
• the information does not infringe any third party's rights and does not violate any law or regulation;
• the information does not contain confidential information of any third party that you are not authorized to disclose.

You grant Lumaris a non-exclusive, worldwide, royalty-free, sublicensable license to use the submitted information for the purpose of evaluating your inquiry, preparing a response or deliverable, communicating with you, and operating our internal records, in each case consistent with our Privacy Policy.

You acknowledge that Lumaris is under no obligation to keep any submitted material confidential except as required under our Privacy Policy or under a separately executed non-disclosure agreement.

11. Free Video Audit

Lumaris may, at its sole discretion, accept requests for a complimentary video audit submitted through the Free Video Audit form. The following terms apply to all audit submissions and to any audit Lumaris elects to deliver:

11.1 Discretion to decline. Lumaris reserves the right, at its sole and absolute discretion, to accept, decline, defer, or limit any audit request for any reason or no reason, including but not limited to fit with Lumaris's ideal client profile, capacity constraints, competitive considerations, or any other commercial factor. No reason for any decision needs to be provided.

11.2 Informational only. Any audit deliverable provided by Lumaris, whether in written, video, or any other form, is provided for general informational and educational purposes only. It reflects Lumaris's subjective opinions and observations based on limited publicly available information. It does not constitute professional advice, legal advice, financial advice, technical certification, or a recommendation to take or refrain from any particular action. You are solely responsible for any decisions you make based on the audit. Lumaris makes no representation or warranty regarding the accuracy, completeness, or applicability of the audit to your circumstances.

11.3 Ownership of audit deliverables. Lumaris retains full and exclusive ownership of any audit recording, written commentary, screen capture, or other deliverable produced in connection with an audit request, including all related intellectual property rights. You are granted a limited, personal, non-transferable license to view and reference the audit deliverable internally within your organization for evaluation purposes. You may not publish, distribute, resell, or use the audit deliverable for any commercial purpose without Lumaris's prior written consent.

12. Fit Call bookings

The Website allows you to book a discovery call ("Fit Call") with Lumaris through an embedded scheduling interface provided by Calendly. By booking a Fit Call, you agree that the call is provided for the purpose of mutually evaluating a potential commercial engagement, that the call does not constitute an offer or contract for services, and that any commitments to engage Lumaris require a separately executed Video Production Services Agreement.

Lumaris reserves the right to reschedule, decline, or terminate any Fit Call at its discretion.

13. Lead magnet downloads

The Website offers downloadable resources, including the Video Performance Guide, made available in exchange for your business email address. These resources are provided for general informational and educational purposes only. They are subject to the same disclaimers set out in Section 11.2 (Informational only). Lumaris retains all intellectual property rights in the resources, and you are granted a limited, personal, non-transferable license to view and use them internally within your organization. You may not redistribute, resell, or republish the resources without Lumaris's prior written consent.

14. Third-party links and embedded content

The Website may contain links to third-party websites and may embed third-party content, including video hosted by Vimeo, scheduling components provided by Calendly, form processing provided by Web3Forms, and tracking technologies provided by Google. These third parties operate independently from Lumaris. Lumaris does not control and is not responsible for the content, availability, security, or privacy practices of any third party. Your interaction with any third-party service is governed by that third party's own terms and privacy policies.

The inclusion of any third-party link or embedded element does not imply Lumaris's endorsement of, partnership with, or affiliation with that third party.

15. Disclaimers

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE WEBSITE AND ALL CONTENT, MATERIALS, DELIVERABLES, AND COMMUNICATIONS MADE AVAILABLE THROUGH THE WEBSITE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT REPRESENTATIONS, WARRANTIES, OR CONDITIONS OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY.

WITHOUT LIMITING THE FOREGOING, LUMARIS EXPRESSLY DISCLAIMS:

• ALL IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT;
• ANY REPRESENTATION OR WARRANTY THAT THE WEBSITE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS;
• ANY REPRESENTATION OR WARRANTY REGARDING THE ACCURACY, COMPLETENESS, RELIABILITY, OR TIMELINESS OF ANY WEBSITE CONTENT, AUDIT DELIVERABLE, LEAD MAGNET, OR EDUCATIONAL MATERIAL;
• ANY REPRESENTATION OR WARRANTY THAT ANY RESULTS REFERENCED ON THE WEBSITE (INCLUDING PERFORMANCE METRICS, RETENTION RATES, ENGINEERING-HOURS SAVED, OR REVISION CYCLE DELTAS) WILL BE ACHIEVED IN YOUR PARTICULAR CIRCUMSTANCES.

Past results, case studies, and client metrics reflect historical outcomes for the specific engagements described and are not a promise or projection of future results.

16. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL LUMARIS, ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, CONTRACTORS, OR LICENSORS BE LIABLE TO YOU OR ANY THIRD PARTY FOR:

• ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES;
• ANY LOSS OF REVENUE, PROFITS, BUSINESS, ANTICIPATED SAVINGS, GOODWILL, REPUTATION, OPPORTUNITY, OR DATA;
• ANY DAMAGES ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF, OR INABILITY TO USE, THE WEBSITE, ANY WEBSITE CONTENT, ANY AUDIT DELIVERABLE, OR ANY LEAD MAGNET,

WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT LUMARIS HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

WHERE APPLICABLE LAW DOES NOT PERMIT THE COMPLETE EXCLUSION OF LIABILITY ABOVE, LUMARIS'S TOTAL AGGREGATE LIABILITY TO YOU IN CONNECTION WITH THESE TERMS AND YOUR USE OF THE WEBSITE SHALL BE LIMITED TO THE GREATER OF (A) ONE HUNDRED EUROS (€100), OR (B) THE AMOUNT YOU HAVE PAID LUMARIS, IF ANY, IN CONNECTION WITH YOUR USE OF THE WEBSITE IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

Nothing in these Terms excludes or limits Lumaris's liability for fraud, willful misconduct, gross negligence, or any other liability that cannot lawfully be excluded or limited under applicable law.

17. Indemnification

You agree to indemnify, defend, and hold harmless Lumaris, its affiliates, and its and their respective officers, directors, employees, agents, and contractors from and against any and all claims, demands, actions, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in connection with: (a) your use or misuse of the Website; (b) your breach of these Terms; (c) your violation of any applicable law or any third party's rights; or (d) any content or information you submit to Lumaris.

18. Confidentiality of pre-engagement discussions

Information shared between you and Lumaris in the context of a Fit Call, audit submission, or other pre-engagement discussion is not, by default, treated as legally confidential. If you intend to share material non-public information with Lumaris during a pre-engagement discussion, you should request and execute a separate non-disclosure agreement before doing so. Lumaris remains willing to consider reasonable non-disclosure agreements in advance of substantive technical or strategic discussions.

For the avoidance of doubt, Lumaris's standard confidentiality regime becomes applicable upon the execution of a Video Production Services Agreement, which contains a mutual confidentiality clause.

19. Relationship to the Video Production Services Agreement

These Terms govern your use of the Website. They do not constitute and do not give rise to any agreement for Lumaris to provide video production or any other commercial service. Any commercial engagement between you and Lumaris requires a separately negotiated and executed Video Production Services Agreement.

Upon execution of a Video Production Services Agreement, that agreement governs the commercial relationship between you (or your organization) and Lumaris in respect of the services described in it. These Terms continue to govern your use of the Website itself. To the extent of any conflict between these Terms and a Video Production Services Agreement as to the production services, the Video Production Services Agreement governs.

20. Termination of access

We may suspend or terminate your access to the Website at any time, with or without notice, for any reason, including any suspected breach of these Terms. Upon termination, the provisions of these Terms that by their nature are intended to survive termination, including Sections 7 (Prohibited use), 8 (AI training), 9 (Intellectual property), 10 (User-submitted content), 11.3 (Ownership of audit deliverables), 14 (Third-party links), 15 (Disclaimers), 16 (Limitation of liability), 17 (Indemnification), 21 (Governing law and jurisdiction), and this Section 20, shall survive.

21. Governing law and jurisdiction

These Terms and any non-contractual obligations arising out of or in connection with them are governed by and construed in accordance with the laws of the Republic of Serbia, without regard to its conflict of laws principles.

The parties agree that any dispute, controversy, or claim arising out of or in connection with these Terms, including any question regarding their existence, validity, breach, or termination, shall be subject to the exclusive jurisdiction of the competent courts in Belgrade, Republic of Serbia.

If you are a consumer ordinarily resident in a European Union member state, you retain the benefit of any mandatory protections of the law of your country of habitual residence that cannot be derogated from by agreement.

22. Severability

If any provision of these Terms is held to be unenforceable, invalid, or illegal by a court of competent jurisdiction, that provision shall be modified to the minimum extent necessary to make it enforceable while preserving the parties' intent, or, if such modification is not possible, severed from these Terms. The remaining provisions shall continue in full force and effect.

23. Entire agreement

These Terms, together with our Privacy Policy and any other policies or notices published on the Website, constitute the entire agreement between you and Lumaris with respect to your use of the Website and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, whether written or oral, with respect to that subject matter. They do not supersede any separately executed Video Production Services Agreement with respect to its subject matter.

24. Contact

For questions about these Terms, please contact: